Nabisco's controversial status update and the consequential debate over the issue of same-sex couples were soon covered by several major news outlets and internet news blogs, including Reuters, ABC News, The Guardian and Los Angeles Times to Daily Kos, Gawker and San Francisco Weekly. As of December 2012, the boycott page has 116 likes.Ī separate boycott attempt was organized by the American Family Association organization One Million Moms, but it is unclear how many people participated in their efforts. One commenter went as far as to launch a boycott campaign against Nabisco on Facebook, which gained 12 likes on the first day of launch. The American cookie company's display of solidarity with the gay and lesbian community was mostly met by positive feedback on Facebook, but the image of the six-layered rainbow Oreo cookie was far from being impervious to criticisms and denouncements many commenters openly expressed their abandonment of brand loyalty to Nabisco and its Oreo products, while others threatened to unlike the Oreo page and boycott the cookies altogether.
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